Built inside an agency, out of necessity
Eleor started out of working with brands and multiple clients. We ran an agency that specialized in SEO and PPC — and as AI entered the field, we found ourselves managing GEO and AEO campaigns on the regular.
We tried the tools. We worked with the platforms. And every one of them lacked something. We had a tool for this, a tool for that, a grader for this, and a grader for the other — nothing held the whole picture.
Meanwhile we were managing multiple AI accounts and running hundreds of prompts each month, per client. We stored every file — backups, historical records of every check, so we could see how our clients were ranking over time.
Those files turned into a system for monitoring client accounts. The system turned into a basic check and score. The score turned into a grader. Then came Competitor Share of Voice, because we were running clients through whole industries. One thing led to the next, and suddenly a whole team needed access to the folder and the system.
That login — one centralized place for every check we were running — became the very first Eleor dashboard.
For decades, search engines helped people discover businesses by ranking websites.
Today, AI platforms are becoming another way people find information. Customers ask questions, compare companies, evaluate products, and seek recommendations from systems like ChatGPT, Gemini, Claude, and Perplexity.
Instead of returning a list of links, AI interprets information, synthesizes sources, and recommends brands. Those recommendations increasingly shape perception, trust, and purchasing decisions.
The organizations that succeed tomorrow won't rely on rankings alone. They'll seek to understand how AI represents their brand, which sources it trusts, how recommendations change over time, and why competitors are chosen instead.
Because visibility is no longer measured by rankings alone. It's measured by whether your organization is part of the conversation.
What AI recommends increasingly influences what customers believe. What customers believe influences who they trust. And who they trust influences who they choose.
That's why we built Eleor — to help organizations monitor, measure, and understand how they're represented across the world's leading AI systems.