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How Conversation Journeys Work | Eleor
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HOW IT WORKS · 04

How Conversation Journey works

Buyers don't ask AI one question — they have a conversation. They discover a category, validate it, narrow their need, compare providers, and finally decide. This report maps that conversation step by step and checks whether you actually appear at each one.

The goal: understand how people are really searching and asking.

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Real questions — not made up

We don't invent random questions. Each journey is built from Google's real "People also ask" queries, then modeled against a persona — so every step reflects what actual buyers ask, in the order they ask it. The result is a genuine customer journey, not a guess.

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THE METHOD

How we build a journey

1
Start from real questions
We pull live "People also ask" queries from Google for your category and market — the questions buyers are demonstrably asking today.
2
Model against a persona
Those questions are arranged into the research arc a specific persona would follow — from category discovery to the final booking decision.
3
Test every step
Each step is run against the AI models to check one thing: when the buyer asks this, do you actually appear?
Conversation Journey overview — steps, AI appearances, model coverage, and journey health score
The whole journey rolls up into one health score — how present you are across the full conversation, per AI model.
STEP BY STEP

Follow the conversation

Each step shows the question the buyer asks, why they're asking it, how each AI model responded, and whether you were named or recommended — plus the real "They also ask" follow-ups branching off every step. Click any step to expand it.

✓Real Google questions marked, modeled ones labeled
✓Per-model response summary at every step
✓The exact step where buyers lose sight of you
✓A decision point that feeds your Playbook
Journeys are yours to shape
Swap steps, edit questions, or re-map the whole journey against a different persona — so it always matches what your buyers are actually asking.
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AI RESPONSE SUMMARY
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Decision point.
After 5 steps of research, this persona is ready to choose. The businesses named along the way win the booking.
Your opportunity: win back the 1 step where no AI names you.

What a broken journey means

Where you drop out of the conversation tells you what to fix.

You're missing at discovery
AI doesn't connect you to the category yet. You likely need stronger category content, citations, and associations with the questions that open the journey.
You appear early, then vanish
Buyers lose sight of you as their questions get specific. You likely need content that answers the narrowing questions — specialties, comparisons, and fit.
You're absent at the decision
AI won't commit to you when it matters most. You likely need decision-stage proof — reviews, "worth it" content, and clear reasons to choose you.

The goal is to be present through the whole conversation — from the first question to the moment they book.

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