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PLATFORM · REPORT 17

AI Sources

Every AI answer is built from sources — the specific pages the models read before they respond. AI Sources is the index of what AI actually reads in your category: the URLs shaping the answer, long before your name ever comes up.

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About AI Sources

Every AI answer is built from sources — the specific pages the models read before they respond. AI Sources is the index of what AI actually reads in your category: the URLs shaping the answer, long before your name ever comes up.

AI Sources turns an invisible reading list into a target list. Earn a place in the sources AI leans on most, and you start showing up in answers your own website could never reach on its own.

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Example

When a buyer asks AI about your category, the model leans on a handful of trusted pages — a few directories, a couple of articles, a review site. If your business isn't part of what those pages say, you're not part of the answer. AI Sources shows you exactly which pages carry that weight.

What we measure

01 · What AI reads
Which pages feed the answer?
The URLs the models actually pull from when they answer about your category — the reading list behind every recommendation.
02 · Source authority
Which sources carry the most weight?
How much influence each source has on the answer, so you know which pages are worth earning your way onto.
03 · Frequency
What does AI return to?
The sources AI leans on again and again — the ones with outsized, repeated influence on how your category is answered.
04 · Your presence in the index
Are you in what AI reads?
Whether the high-authority sources feeding the answer include you at all — the difference between shaping the answer and being absent from it.
05 · Coverage by engine
Does each model read differently?
How the source mix shifts across engines, so you can see where a fix is universal and where it's model-specific.
06 · Earnable sources
Where should you show up next?
The influential pages AI reads that you're missing from — the highest-leverage places to earn a mention.

The goal is to be part of what AI reads — present in enough of the sources shaping the answer that your name shows up whether you're asked about or not.

What your gaps mean

Each source pattern points to a specific play.

If AI reads high-authority sources that don't include you
you likely need to earn a place on them — the exact pages already shaping the answer.
If a few sources carry most of the weight
concentrate there first — winning the sources AI returns to moves the answer fastest.
If the source mix differs by engine
tailor your effort to the sources each model actually leans on.

The goal is to be part of what AI reads — present in enough of the sources shaping the answer that your name shows up whether you're asked about or not.

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