Conversation Journey
How your buyer's conversation with AI actually unfolds. We map the research arc with real Google "People also ask" questions, then check every step — do you actually appear?
About Conversation Journey
Buyers don't ask AI one question — they have a conversation. It starts with a broad question, and each answer leads to follow-ups, comparisons, and finally a decision. We don't make those questions up: the journey is built from real Google "People also ask" queries where they exist, modeled against your persona where they don't — so you always know which steps are real and which are inferred.
That grounding matters because AI loves to invent questions nobody asks. By checking every step against Google's People Also Ask data, you keep a pulse on what's real versus what's hallucinated — and you see the follow-up questions where a recommendation is actually won or lost.
At every step, we check how each AI model responds: are you named, recommended, or missing? You can re-map journeys to better fit what your buyers actually ask, and every step where you vanish becomes a task in your Playbook.
We don't invent random questions. Each journey is built from Google's real "People also ask" queries, then modeled against a persona — so every step reflects what actual buyers ask, in the order they ask it. The result is a genuine customer journey, not a guess.
The journey we map
Every step shows how each model responded — Named, Recommended, or Not named — plus the "They also ask" follow-ups so you can see exactly where a recommendation is won or lost.
Grounded in real questions
The goal is to understand how people are really searching and asking — and to be there at every step until the decision.
Inside the report
The full research arc in one view: every step of the conversation, whether you appear at each one, which models keep you in the answer, and a single journey health score. The step where your name disappears is flagged — that's the leak the Playbook targets first.
What a broken journey means
Where you drop out of the conversation tells you what to fix.
The goal is to be present through the whole conversation — from the first question to the moment they book.