How Competitor Share of Voice works
AI never answers with just your name — every answer is a shortlist. This report measures how much of that shortlist you own: who AI cites across your prompts, how often, at which stage of the buyer journey, and why the leaders keep getting picked.
Your share of voice is the percentage of AI answers you appear in.
You don't have to tell us who your competitors are. We detect every business the AI engines actually cite across your prompts — including names that aren't on your tracked list. Your real competitive set in AI is often different from the one you compete with on the street.
See exactly where you rank
Every business cited by AI, ranked by share of voice across all tested prompts and engines — with search share, map share, sentiment, and a one-line read on why each one wins.
Who wins at each stage?
Share of voice isn't one number — it shifts as buyers move from research to decision. The Battle Map shows who wins each journey stage and where you stand, so you can see exactly where the fight is being lost.
You might dominate research prompts and vanish at the decision — that pattern tells you precisely what kind of content and proof to build.
Why AI keeps picking them
For each rival, the report breaks down where their advantage comes from — review volume, Reddit and forum mentions, on-site signals, local name recognition — and which journey stage they're strongest in.
No guessing. You see the exact trust signals you're being beaten on.
Where their trust comes from
AI builds its recommendations from Google reviews, Reddit threads, local directories, "best of" articles, search results, and website content. This section shows which source each competitor is winning on — and where your opening is.
Every gap becomes a move
The report ends with a prioritized list of opportunities to win share back — "best of" placements, third-party mentions, review volume, local presence, comparison content — each opening a scan-grounded playbook of concrete moves.
What your position means
Each pattern on the leaderboard points to a specific kind of fix.
The goal is not just to appear alongside your competitors — it's to take share of voice back, stage by stage.